Overconfident and Underprepared

New Red Cross Survey Shows Many Americans Mistaken About Home Fire Safety

According to a new survey by the American Red Cross, many people overestimate their ability to react to a home fire and miss critical steps to keep their loved ones safe.

In fact, 40 percent of people believe they are more likely to win the lottery or get struck by lightning than experience a home fire. Yet, home fires are the most common disaster people face in this country – the majority of the nearly 64,000 disasters the Red Cross responds to every year.

“Every day seven people in this country die in a home fire and another 36 people are hurt,” reports Red Cross President and CEO Gail McGovern. “To address this crisis, we’re bringing together thousands of community partners and volunteers to Sound the Alarm about home fire safety and help save lives. We’ve already installed more than 1.1 million smoke alarms, but our work will continue across the country, because many families are still underprepared when it comes to home fire safety.”

This spring, the Red Cross will Sound the Alarm through a series of home fire safety and smoke alarm installation events in more than 100 high-risk communities in the United States, including Cleveland and Akron. In just 16 days – from April 28 to May 13 – volunteers and partners will install 100,000 free smoke alarms across the country. Volunteers are needed, learn more by visiting SoundTheAlarm.org/neo.

MANY PEOPLE MISTAKEN ABOUT HOME FIRE FACTS

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The Red Cross survey found that many Americans have a false sense of security about their family’s ability to escape a home fire. More than three-fourths (80 percent) of people surveyed believe everyone in their household knows what to do when a smoke alarm goes off. But less than half of those surveyed have a home fire escape plan in place. And only half of the families that do have a plan have actually practiced it.

Home fire experts say that people have as little as two minutes to escape a burning home. However, the survey showed nearly 60 percent of people mistakenly believe they have much more time than is realistic.

MORE SURVEY RESULTS Even though many Americans admit to actions that could contribute to a home fire, only one out of four (27 percent) think that they are likely to experience a home fire in their lifetime. For example, about 40 percent of people have forgotten to turn off a stove or oven, even though cooking is the leading cause of home fires and home fire injuries. And, more than one-third (34 percent) of people have used a stove, kerosene lantern or space heater to warm their home. The fact is that heating equipment is involved in one of every five home fire deaths.

The survey does show that some progress is being made. More people are replacing batteries (a 9 percent increase vs. 2015) and testing to make sure their smoke alarms are working (an 11 percent increase vs. 2015). But there is still have a long way to go to make sure everyone is prepared for home fires.

Americans overwhelmingly believe that smoke alarms can save lives, yet one out of ten (12 percent) people have had to give up buying other essentials for their families to purchase one. These findings highlight just how critical the Red Cross Home Fire Campaign is in communities across the country. Launched in 2014 to save lives and help end home fire tragedies, the Red Cross and its partners have already installed more than 1.1 million free smoke alarms and reached 1 million children through preparedness programs. These efforts are already credited with helping to save 381 lives. Learn more.

This work is made possible thanks to generous financial donations from national partners: Almost Family, Delta Air Lines and International Paper. The Red Cross has also received funding from FEMA through the Assistance to Firefighters Grant Program.

Join the Red Cross today by volunteering to install smoke alarms in your community, making a financial contribution, or taking steps to protect your own family from home fires. Together, we can Sound the Alarm about fire safety and help save lives. Learn more at soundthealarm.org/neo.

Supplemental Information about Survey Methodology

The national public opinion survey was conducted for the Red Cross in August 2017 using the research firm Issues & Answers. The study was conducted among a national sample of 604 American adults. The total sample is balanced to be representative of the US adult population in terms of age, sex, geographic region, race and education. The margin of error for the total sample is +/- 4 percent.

Sounding the Alarm in Euclid

Partnership with Lincoln Electric and Euclid Fire Department Helps Save Lives

More than 50 employees, trainees and interns from Lincoln Electric fanned out in the shadow of the firm’s giant windmill in Euclid on Saturday to help make residents safer. They were taking part in a home fire safety and smoke alarm installation event, for the third year in a row.

“It’s a way for our company and our employees to give back to the community,” said Chris Mapes, Lincoln Electric CEO. “Our goal is to go out and meet the community and assist them in having a safer home environment, where we can provide them with smoke alarms that have been provided to us by the American Red Cross and make this a safer community.”  IMG_4410

Lincoln Electric has been headquartered in Euclid for more than 122 years.

As in the previous two years, the volunteers were first treated to lunch prepared by Chief Chris Haddock and other members of the Euclid Fire Department,  long-time partners in our free smoke alarm installation program.  The volunteers then received instructions for sharing fire safety information with residents, and for the proper installation of smoke alarms.

Nearly 130 homes were made safer, and almost 370 smoke alarms were installed on several streets in Euclid.IMG_4428

“I’m glad you guys are doing it,” said resident Steve Washington.  As the volunteers installed new alarms with 10-year lithium batteries in his home, he said, “If you got children, even pets, if you sleep heavy you’ll hear that thing.  It’ll wake you up in a minute.  You never know when a fire’s gonna start.”

The home of Denise Miller is once again well protected, as the eight older smoke alarms in her home were replaced with new alarms.  “It’s nice to update them.  I don’t know how long they’ve actually been in our home,”  she said of the old alarms. “My husband had them put up when the kids were little.”IMG_4431

Like many people, Denise wasn’t aware that the sensors that detect smoke from a fire can fail after ten years.  “I had no idea.  I figured as long as the batteries were chirping, and you pressed the button on occasion, you were good.”

Mike Parks, CEO of the Red Cross Northeast Ohio Region, called the partnership with Lincoln Electric, “One of the best corporate partnerships we have.  We have the opportunity to save lives, make homes safer,  and make the community more resilient.”

For more pictures from the event, visit our photo album on Flickr here.

Saturday’s smoke alarm installations in Euclid preceded a nationwide effort this fall to install 100,000 smoke alarms in 40 cities across the country. The initiative is called Sound the Alarm. Save a Life.  You can join the American Red Cross to Sound the Alarm about home fire safety and help save lives by  learning more at soundthealarm.org/neo.

 

 

Highlights from the NEO Region in FY 17

More than 15,000 smoke alarms installed.  More than 31,000 residents enrolled in Preparedness, Health and Safety courses. More than 150,000 units of blood collected. Emergency services provided to more than 1,800 families of service men and women. More than $850,000 in financial assistance provided to more than 4,200 residents of Northeast Ohio since June 1, 2016.

These are some of the highlights of our fiscal year.  They were shared with the Board of Directors of the Greater Cleveland Chapter during the annual meeting on Thursday, June 28, 2017.  Many of the highlights were featured in  a video shown during the meeting.

Laurie Laidlaw, Donna Rae Smith and Lorraine Frankino-Dodero were recognized as Red Cross Visionaries. Lorraine was also honored as Philanthropist of the Year, for the generous gift her family foundation recently made to help us purchase a new Emergency Response Vehicle.

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Board Chairman Shawn Riley, Lorraine Frankino-Dodero and CEO Mike Parks

CEO Mike Parks recounted the response to a recent fire in Cleveland, which affected a family of 12, and introduced Gary Grano and Talib Zayed, the two Red Cross volunteers who provided assistance to the family.

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The meeting ended with a call to action: to help the Red Cross install 100,000 smoke alarms in September and October, during the Sound the Alarm. Save a Life initiative. Everyone is invited to join us, by volunteering to Sound the Alarm, when we will install smoke alarms in the homes of residents in Cleveland and Akron.  Or by providing financial support at redcross.org.

Partners Help Make Parma Homes Safer

Young Professionals Help Protect People in Parma from Home Fires

A new partnership proved to be fruitful for residents in a neighborhood of Parma on Saturday, May 6.  Members of the Cleveland Professional 20/30 Club joined forces with the Red Cross and members of the Parma Community Emergency Response Team (CERT) to install more than two-dozen smoke alarms in homes where needed. The volunteers also performed home fire safety inspections and offered valuable fire prevention and safety education.

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The Cleveland Professional 20/30 Club is the longest-running young professional association in Northeast Ohio. The mission and vision is to enrich the lives of young professionals, to foster the future leaders of Cleveland. The group is independent, open and inclusive, and membership represents a wide range of cultures, backgrounds and professions, and touching the lives of more than 1,000 young professionals through its programs on an annual basis.

“Our volunteers from The Cleveland Professional 20/30 Club enjoyed working together with the American Red Cross of Greater Cleveland and Parma Cert to help install free smoke alarms in people’s homes,” said Melanie Raese, Philanthropy Director of the Cleveland Professional 20/30 Club.  “It was a fun, team building experience and we learned about fire safety.  We are grateful to serve our communities and to work alongside those dedicated to building safer neighborhoods.”

Since 2014, Red Cross volunteers, along with fire departments and other partners, have visited homes installing free smoke alarms, replacing batteries in existing alarms and providing fire prevention and safety education to prevent needless tragedies. More than 26,000 smoke alarms have been installed in homes in Northeast Ohio in the past two years. This fall, the Red Cross will celebrate the program with Sound the Alarm, a series of home fire safety and smoke alarm installation events nationwide. Volunteers will install 100,000 free smoke alarms in high risk neighborhoods in Akron, Cleveland, and more than 100 other cities across the country, culminating in the installation of the one millionth smoke alarm!

If you would like to help us Sound the Alarm about fire safety and help save lives, visit us at redcross.org/neo and click on the Volunteer tab.  More information about Sound the Alarm is located here.

See more photos, taken by Red Cross volunteer George Scherma, on Flickr.