By: Doug Bardwell, American Red Cross Volunteer
While the legendary Harlem Globetrotters raised the roof in Quicken Loans Arena, Red Cross volunteers raised awareness with an information table in the lobby across from Section 128. It was a two-fold information, full-court press.
The Globetrotters have partnered with the Red Cross in The Great Assist initiative, helping Americans before, during and after local incidents or national disasters.
A large banner proclaimed “Join Us” and the information table was stacked high with handouts providing the details. Many people don’t realize the multiple ways they can become involved with Red Cross, and the brochure nicely lays out options for people of all talent, skill and interest levels.
The Globetrotters played two games on December 27; at 1:00 pm and again at 6:00 pm. Separate volunteer groups manned the table at each game.
The table also displayed small signs with the same message that appeared courtside — “Text ASSIST to 90999 to donate $10.” Again, something small that people can easily do, but when combined with thousands of others, can make a serious impact.
The table attracted a number of people, including Garrett Chapin (15) and his mother Laura. We wished we could have kept them longer, as Garrett demonstrated his spinning-ball-on-the-finger-tip trick. Wearing a uniform just like the Globetrotters, he truly illuminated the area with blinking LED lights in his basketball shoes.
So, did the table do its job?
That’s probably an answer best left to the data analysts, but this writer does have a few opinions.
First, the more people see your sign or your logo, the more likely they are to remember you when the need arises. Marketing 101 stuff, but it is a truism.
Secondly, it seems that people are so tired of seeing tables set up in the mall or airport, that they often shy away from a manned table, not wanting to get involved. Exactly the opposite reaction we were hoping for.
So, after staffing the table for more than an hour, and having 99% of our great brochures still sitting there, unloved, we decided to take the brochures on a road-show.
Walking around the entire Quicken Loans Arena lobby, if a person looked receptive, we approached and delivered a short message while handing them a brochure. “The Red Cross is always looking for good volunteers if you or someone you know might be interested.” or “If you are looking for volunteer opportunities for yourself or someone in your family, the Red Cross would love to talk to you.”
In an hour, the brochures were gone, and a good 90% of them were met with smiles, with heartfelt “Thanks” and some with “I’ll definitely look it.”
Hopefully at the end of the evening, the announcements over the PA raised some money from the fans, and hopefully the brochures will further raise awareness of the many ways our organization contributes to the community.