Donating to the Red Cross: Ideas for impactful giving

#GivewithMeaning during Holiday Campaign, kicking off on Giving Tuesday

Ben Bisbee, Grants Specialist, American Red Cross of Northeast Ohio

December 2, 2019- Every donation to the American Red Cross matters. Your gift of money or blood, time or talents, allows the Red Cross to smartly convert every kind of gift given to help people in need every single day. But when it comes to the topic of donations, it’s often unknown how many fantastic ways there are to donate to the Red Cross.

So this holiday season, we thought it would be smart to showcase all the dynamic ways you can powerfully and thoughtfully donate a gift to the Red Cross beyond the classic gift of credit, cash or checks.

REGULAR or SUSTAINING AUTOMATED GIFT

Preparedness is a major focus of the Red Cross mission. If you include the Red Cross as part of your annual or often-giving intentions, you can help us better plan and be prepared. Consider setting up a regular automated gift, such as monthly, quarterly, semi or annually. Many individuals and families choose this option to increase their giving without having to give one lump sum at one time. For some, it seems easier to give, say, $250 a month rather than $3,000 all at once.

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VEHICLE DONATION

Like a scene out of a movie or auto commercial, who doesn’t love the gift of a car for the holidays? The American Red Cross Vehicle Donation Program is an easy and effective revenue donation opportunity for anyone with a car, van, truck, RV, boat, tractor, heavy equipment or jet ski in almost any condition to simply donate their item as a cash donation. We work with a vendor to provide services from the time of donation through the initial acknowledgement to you, the donor, as well as post-donation customer service support.

LEAVE A LEGACY – PLANNED GIVING

  • Your passionate display of support can continue to make a difference. You can become a member of our Legacy Society simply by including the Red Cross in your estate planning. Many choose to be in our Legacy Society just by designating the Red Cross as a beneficiary of a life or insurance policy or a portion of their estate. By doing so and working with a financial advisor, this can benefit the Red Cross and leave a lasting legacy in your name.

GIFT OF STOCK

Sometimes donors consider making a gift of cash after selling key stock. This is a wonderful way to donate. However, we sometimes encourage a directed gift of stock to the Red Cross by the financial institution instead of converting a gift into cash first. This is because with a gift of appreciated securities held long-term, both the donation you make and the deduction you get are greater if you were to sell the shares and donate the cash proceeds. Essentially, this process allows you to avoid paying capital gains tax. Since 2019 has had such a robust stock market, this may be a great option for many. But please consult with your financial advisor/accountant.

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GIFT OF MUTUAL FUND 

The gift of a mutual fund is very similar to stock (donate directly vs. selling). However, there are some limitations, especially with regard to length of holding. After consulting with a financial advisor, the Red Cross will be glad to receive such a gift.

IRA ROLL-OVER

If you’re a donor over the age of 71, you have a unique option to give a special gift. The Charitable IRA Rollover allows individuals age 70½ and older to make direct transfers of up to $100,000 per year (and up to $200,000 per year for married couples) from individual retirement accounts to the Red Cross without having to count the transfers as income for federal tax purposes.

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SPECIAL EVENTS HELP SUPPORT THE OVERALL MISSION

Like many nonprofits, the American Red Cross enjoys the excitement and interaction of community events as fundraising opportunities. In 2020, you may consider participation in one or more of our upcoming major events:

  • Acts of Courage Awards, the Red Cross of Summit, Portage and Medina Counties March 5.
  • Greater Cleveland Hero Awards Breakfast March 12.
  • BASH, Stark and Muskingum Lakes fundraising auction, May 30.
  • Acts of Courage Awards, the Red Cross Lake to River Chapter June 11.
  • Red Cross Cup golf outing September 21.

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Donating to the American Red Cross can be a rich and diverse experience depending on your opportunities and objectives. We hope these ideas will inspire you to think differently about ways you can contribute now or in the future. If you have any questions, contact Michelle Polinko, regional chief development officer, at 216-233-9645 or Michelle.Polinko@RedCross.org.

Please remember the Red Cross this holiday season to help those in need

By Tim Poe, American Red Cross volunteer

November 29, 2019- Earlier this month, another volunteer and I sat with a woman outside her family’s home, which had been severely damaged by fire a few hours earlier. Toward the end of our discussion, we handed her an assistance packet. She looked at it for a moment, nodded and thanked us through tears. While the aid we provided consisted of objects and financial assistance, there was also something greater: the beginning of recovery, of moving forward.

In Northeast Ohio, moments like these happen three times a day, on average. They are among the many critical services provided by the American Red Cross — and are made possible through generous donations from people like you.

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The holiday giving season is now in full swing, and many of us seek ways to express gratitude to loved ones. For Black Friday, Giving Tuesday and throughout the season, please consider helping others as well, whether they are recovering from a disaster, serving their country, learning lifesaving skills, in need of smoke alarms, in need of blood or facing medical issues. These are among the community members the Red Cross assists every day.

Whatever you can give is very impactful. For instance, $2.50 covers the cost of a comfort kit with hygiene supplies, while $5 provides someone with a blanket, and $15 covers the cost of fire safety training and installation of a smoke alarm.

California Wildfires 2019

Similarly, a $50 donation can provide hot meals for five people, a day’s worth of supplies to a person in an emergency shelter, or it can help connect veterans and their families to critical community services such as food, housing, mental health support and rehabilitation. A $100 gift can provide lifesaving vaccinations for 100 children facing an increased risk of measles and rubella around the world, or it can supply a crib for an infant in a shelter. A donation of $145 can provide hospital kits for 20 service members. Training and installation of a smoke alarm for a deaf or hearing-impaired person is possible through a $150 donation, while $200 can cover the cost to deploy an Emergency Response Vehicle or provide a full day of food and shelter for a family of four.

These are just a few of the examples of what a Red Cross financial donation can provide. If you are able to help, please visit redcross.org/gift.

 

Blood donor

There are other ways to contribute as well. Donating blood is especially important during the holiday season as busy schedules and winter weather make collection more difficult. For more information or to schedule a donation, visit redcrossblood.org. Volunteers are also needed in a number of areas. If you can help, visit redcross.org/volunteer for more information or to apply.

As a volunteer, I have been honored to see the positive impact and effectiveness of Red Cross services and am grateful for the contributions that make it possible. If you are able to provide financial assistance, volunteer or give blood, please consider helping the Red Cross this Giving Tuesday and throughout the season.

Edited by Glenda Bogar, American Red Cross volunteer

Thanksgiving weekend disasters in Northeast Ohio highlight importance of Giving Tuesday

‘Give Something That Means Something’ to bring comfort and hope to people in need

In a year when disasters upended the lives of thousands of people, the American Red Cross is asking everyone to Give Something that Means Something for families in need through its 2018 Holiday Giving Campaign.

183401-22-Holiday-Campaign-2018_Spanish-Social-Graphics_Give-Comfort_1200x1200_English_REVThe need is constant—and this year was no different. Over the Thanksgiving holiday weekend in Northeast Ohio, the Red Cross assisted 72 adults and children, who were affected by 14 separate incidents. The Red Cross also gave $14,000 in immediate financial assistance. Home fires—the nation’s most frequent disaster—account for the vast majority of our responses.

“Every day, home fires and other everyday crises turn people’s lives upside down,” said Mike Parks, Chief Executive Officer, Northeast Ohio. “The Red Cross responds to three home fires every 24 hours on average in Northeast Ohio. Families are counting on your support to remember them during this special time of year. On Giving Tuesday, please consider making a financial donation or a blood donation, or volunteering your time.”

GIVING TUESDAY Beginning on Giving Tuesday—November 27—please #GiveWithMeaning at redcross.org/gift to support people in need with a symbolic gift, which you can make in honor of the special people in your life:

  • Help disaster victims. Your gift of $250 can deliver hot meals for 25 people who 183401-18-Holiday-Campaign-2018_Social-Media-Plan_Twitter-Post-Graphic-1_FINALneed nourishment after a disaster. A donation of $100 can provide a family of two with a full day’s worth of emergency shelter with meals, snacks, blankets, a cot and hygiene supplies. Help provide warmth with a gift of $50, which can provide blankets for 10 people.
  • Help our veterans. A donation of $125 can help veterans transition back to civilian life by connecting them and their families to critical services such as food, housing, counseling and rehabilitation.
  • Help internationally. Your gift of $100 can help provide lifesaving vaccinations for 100 children who face an increased risk of measles and rubella around the world.

In addition, you can also:

  • Give the gift of life. Visit redcrossblood.org to make an appointment to donate blood or platelets.
  • Volunteer to help others. To learn more about becoming a Red Cross volunteer, visit redcross.org.

GIVING HOPE EVERY DAY Every 8 minutes, someone affected by disaster is helped by donations to the Red Cross. The generosity of Red Cross donors helps provide people with necessities like shelter, food, relief supplies, emotional support, recovery planning and other assistance.

 

 

Give with Meaning

When you support the work of the American Red Cross on #GivingTuesday, or any of the other 364 days of the year, you are supporting the tireless work of our dedicated volunteer workforce.

Now, across the year we average three home fires a night in the Northeast Ohio Region. Last night we responded to seven.

Through your generosity, we were able to provide $5,955 in financial assistance to 14 adults and 18 children who experienced a home fire.

And that’s just one night.

If you would like to “Give with Meaning” by supporting our mission visit redcross.org/donate, or call 1-800-REDCROSS.

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What is Giving Tuesday?

By: Sue Wilson, Volunteer Leader and Board Member

Giving Tuesday started in 2012 as a social media movement to celebrate and encourage giving to charitable causes that serve the greater good, and a way to combat the consumerism that has overtaken the holiday season. It is celebrated the Tuesday following Thanksgiving, after Black Friday and Cyber Monday.

Under the hashtag #GivingTuesday, it’s founders hope that people will be inspired by the spirit of the season to want to help those less fortunate. And the timing is perfect as so many people are making year-end charitable contributions for tax purposes.

This #GivingTuesday we hope you’ll join with the Red Cross and their #GiveWithMeaning program. This year is especially critical for the Red Cross as it comes after a year of record-breaking and devastating disasters, from hurricanes to wildfires to home fires that have left communities reeling and lives destroyed.

Here are some simple ways to donate to the Red Cross through Giving Tuesday:

Donate when shopping: If you shop online and use Amazon, register for their Amazon Smile Program. When first visiting AmazonSmile, customers are prompted to select a charitable organization from almost one million eligible organizations. For eligible purchases at AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the purchase price to the customer’s selected charitable organization. You can pick the charity of your choice from a list of hundreds. Simply search and select American Red Cross.

Donate money: Donations can help provide safe shelter, food, emergency relief supplies, emotional support and health services to people in need. To make a tax-deductible donation, visit redcross.org/gifts and choose from a variety of symbolic gifts that give back to the community, or call 1-800-RED CROSS to support Red Cross services.

Donate blood: The holidays are a hectic time with upcoming travel, family gatherings and festive events, yet hospital patients don’t get a holiday from needing lifesaving blood donations. To make an appointment to donate blood or platelets, visit redcrossblood.org.

Donate time: Volunteers are the backbone of the Red Cross and help respond to the needs of communities affected by disasters big and small. To learn more about becoming a volunteer, visit redcross.org.