President and CEO of the American Red Cross, Gail McGovern speaks at event in Northeast Ohio

Gail McGovern, CEO of the American Red Cross, speaks at the City Club of Cleveland.

Gail McGovern, CEO of the American Red Cross, speaks at the City Club of Cleveland.

Gail McGovern spoke at the Cleveland City Club on June 20, 2014 about the transformation process that turned the American Red Cross into a 21st century emergency response and blood services organization.

She spoke about how the organizaiton was able to eliminate a $209 million operating defecit in two years after she began at the Red Cross in 2008. By consolidating the organization by getting all chapters on one email system, a common donor database, and a single website the Red Cross was able to become better stewards of the donor’s dollar. McGovern also shared some of the Red Cross stories she hears from people around the world, including one from a man who gave 103 gallons of blood — helping over 2,400 people — simply because he thought it was the right thing to do.

To view video from the June 20th event, click here:

https://www.youtube.com/watch?v=3L5sIP52vx0