The president of the American National Red Cross, Gail McGovern, has recognized Sanduskian Lee Alexakos for her outstanding contributions to the organization’s vital blood collection program.
A Biomedical Partnership Award — presented recently at the Red Cross National Award Program in Washington, D.C. — cited Alexakos for expanding the partnership between the Red Cross and Cedar Fair Entertainment, where she serves as Vice President of Community Relations.
Cedar Fair—a leader in regional amusement parks, water parks and active entertainment—is a great corporate partner with Lee Alexakos at the helm. Her extensive work on the expansion of Cedar Fair’s partnership with the American Red Cross helped to increase revenue, reduce costs, and increase customer satisfaction for our organization. Her successful expansion campaign included gifting the Red Cross over 16 thousand free Cedar Fair admissions to be used to recruit blood donors during the difficult summer collection months; encouraging blood donations by offering prize packs of admission for four; and gifting and promoting a Grand Prize package including family admission, fast passes, and weekend overnight accommodations. The in-kind donations from this campaign were equal to over $1 million from Cedar Fair.
The success of the Cedar Fair partnership enabled laser marketing to our youth markets during a time of the year when it can be challenging to connect with our high school and university partners. Students stepped up to coordinate blood drives in their communities resulting in youth leadership opportunities plus education on the blood donation process and the patients we serve. Lee’s dedication to our organization and endless hours invested of her own time to ensure sponsor and donor engagement were crucial for our life saving mission during the challenging summer months.
The Red Cross is always in need of blood donations. You can make an appointment to donate at 1-800-RED CROSS, or by logging onto redcrossblood.org. You can also make an appointment on the Red Cross Blood App, which also records your donation history, and keeps track of your blood’s journey.
(Red Cross Volunteer Eilene Guy contributed to this story)