Donating to the Red Cross: Ideas for impactful giving

#GivewithMeaning during Holiday Campaign, kicking off on Giving Tuesday

Ben Bisbee, Grants Specialist, American Red Cross of Northeast Ohio

December 2, 2019- Every donation to the American Red Cross matters. Your gift of money or blood, time or talents, allows the Red Cross to smartly convert every kind of gift given to help people in need every single day. But when it comes to the topic of donations, it’s often unknown how many fantastic ways there are to donate to the Red Cross.

So this holiday season, we thought it would be smart to showcase all the dynamic ways you can powerfully and thoughtfully donate a gift to the Red Cross beyond the classic gift of credit, cash or checks.

REGULAR or SUSTAINING AUTOMATED GIFT

Preparedness is a major focus of the Red Cross mission. If you include the Red Cross as part of your annual or often-giving intentions, you can help us better plan and be prepared. Consider setting up a regular automated gift, such as monthly, quarterly, semi or annually. Many individuals and families choose this option to increase their giving without having to give one lump sum at one time. For some, it seems easier to give, say, $250 a month rather than $3,000 all at once.

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VEHICLE DONATION

Like a scene out of a movie or auto commercial, who doesn’t love the gift of a car for the holidays? The American Red Cross Vehicle Donation Program is an easy and effective revenue donation opportunity for anyone with a car, van, truck, RV, boat, tractor, heavy equipment or jet ski in almost any condition to simply donate their item as a cash donation. We work with a vendor to provide services from the time of donation through the initial acknowledgement to you, the donor, as well as post-donation customer service support.

LEAVE A LEGACY – PLANNED GIVING

  • Your passionate display of support can continue to make a difference. You can become a member of our Legacy Society simply by including the Red Cross in your estate planning. Many choose to be in our Legacy Society just by designating the Red Cross as a beneficiary of a life or insurance policy or a portion of their estate. By doing so and working with a financial advisor, this can benefit the Red Cross and leave a lasting legacy in your name.

GIFT OF STOCK

Sometimes donors consider making a gift of cash after selling key stock. This is a wonderful way to donate. However, we sometimes encourage a directed gift of stock to the Red Cross by the financial institution instead of converting a gift into cash first. This is because with a gift of appreciated securities held long-term, both the donation you make and the deduction you get are greater if you were to sell the shares and donate the cash proceeds. Essentially, this process allows you to avoid paying capital gains tax. Since 2019 has had such a robust stock market, this may be a great option for many. But please consult with your financial advisor/accountant.

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GIFT OF MUTUAL FUND 

The gift of a mutual fund is very similar to stock (donate directly vs. selling). However, there are some limitations, especially with regard to length of holding. After consulting with a financial advisor, the Red Cross will be glad to receive such a gift.

IRA ROLL-OVER

If you’re a donor over the age of 71, you have a unique option to give a special gift. The Charitable IRA Rollover allows individuals age 70½ and older to make direct transfers of up to $100,000 per year (and up to $200,000 per year for married couples) from individual retirement accounts to the Red Cross without having to count the transfers as income for federal tax purposes.

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SPECIAL EVENTS HELP SUPPORT THE OVERALL MISSION

Like many nonprofits, the American Red Cross enjoys the excitement and interaction of community events as fundraising opportunities. In 2020, you may consider participation in one or more of our upcoming major events:

  • Acts of Courage Awards, the Red Cross of Summit, Portage and Medina Counties March 5.
  • Greater Cleveland Hero Awards Breakfast March 12.
  • BASH, Stark and Muskingum Lakes fundraising auction, May 30.
  • Acts of Courage Awards, the Red Cross Lake to River Chapter June 11.
  • Red Cross Cup golf outing September 21.

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Donating to the American Red Cross can be a rich and diverse experience depending on your opportunities and objectives. We hope these ideas will inspire you to think differently about ways you can contribute now or in the future. If you have any questions, contact Michelle Polinko, regional chief development officer, at 216-233-9645 or Michelle.Polinko@RedCross.org.

A special thank you to NEO Red Cross volunteers

By Eric Alves, Regional Communications Specialist, American Red Cross of Northeast Ohio

November 27, 2019- Volunteers from across Northeast Ohio descended on Akron two days before Thanksgiving to enjoy delicious pie at the annual Thanks For Giving celebration.

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The event truly had the feel of a family affair with Red Cross staff and volunteers sharing laughter and fond memories.

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Red Crossers from all five chapters – Greater Cleveland, Lake Erie/Heartland, Lake to River, Stark and Muskingum Lakes, and Summit. Portage and Medina Counties were represented.

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The event was more than just enjoying sweets and refreshments. It was an opportunity for the Red Cross of Northeast Ohio to give a heartfelt thank you to volunteers for everything they do to spread the Red Cross’ mission throughout the year.

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Without the tremendous dedication of our volunteers, the Red Cross would not be able to serve the 22 counties and 4.5 million residents of Northeast Ohio. Volunteers make up 90 percent of our workforce. Our volunteers are without a doubt the face of the Red Cross.

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If you’d like to join our volunteer workforce, visit redcross.org/neo to explore the many volunteer opportunities available.

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To view more photos from Thanks For Giving, visit our Flickr page.

Chris and Jim Davis named 2019 Festival of Trees honorary co-chairs

By Eric Alves, Regional Communications Specialist, American Red Cross of Northeast Ohio

November 18, 2019- The American Red Cross Lake Erie/Heartland Chapter named Chris and Jim Davis the 2019 honorary co-chairs for the annual Festival of Trees, which will be held on Tuesday, December 3, 2019 at the Shisler Conference Center in Wooster.

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Chris and Jim Davis

The event helps raise funds for the Red Cross to help residents who are affected by disasters like home fires and flooding in Ashland, Holmes, Richland and Wayne counties.

The Davis’ were both born and raised in Orrville, Ohio and attended Orrville High School together. Both have led a life of service, with Chris serving as a teacher and director at the Trinity Christian Pre-School for 28 years and Jim a police officer at the Orrville Police Department. Currently, they own and operate the Orrville Dairy Queen, which Jim’s mother and father purchased in 1984.

“We support the American Red Cross and their mission, which is to prevent and alleviate human suffering,” said Chris Davis. “I think of them as the number one second responder, right after police and fire, our first responders. Your contribution to help stays here for local disaster services and programs.”

The Festival of Trees, one of the area’s premiere holiday events since 1990, has generated funds for local Red Cross disaster relief for families experiencing home fires, floods or tornadoes.

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The fundraising event features beautifully decorated holiday trees, wreaths, centerpieces and baskets donated by local artisans and decorators. The holiday decorations will be auctioned at the event.

Additionally, local companies have donated wonderful and unique items for the auction, such as a ride for two on the Goodyear blimp and a trip to Disney World.

For more information and to purchase tickets to the event, visit redcross.org/trees19.

Mahoning Valley residents and volunteers “Feel the Heat” during emergency response tour

By Mark Sitch, American Red Cross volunteer

October 30, 2019- The American Red Cross partners with many organizations to create a network of volunteers and highly skilled professionals who are prepared when emergencies arise. The Youngstown Air Reserve Station (YARS) has served proudly since 1955 as a community jewel and thirdlargest employer of the Mahoning Valley—ready to serve our region and beyond in multiple ways.

On October 22 the Red Cross community was invited to Feel the Heat, a learning tour of facilities and tools used by the valley’s bravest to serve our region and nation. Nearly 1,900 military personnel efficiently operate this 321-acre federal facility in Trumbull County, where our assignment began.

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Karen Conklin, Executive Director of the Red Cross of Lake to River, and chapter board member Lou Joseph of Home Savings and Loan of Youngstown

We were greeted with opening remarks at the Community Activities Center (CAC) by Colonel Don Wren, 910th Air Wing Mission Group Support Commander. Joe Mersol, Lake to River chapter co-events chair, addressed attendees during refreshments. After Mike Parks, Red Cross regional executive, introduced Air Force Fire Chief John Lewis, we were divided into three squadrons and briefed with instructions for our nearly two-hour tour.

Our second stop was at the Family Assistance Center, where we learned training and drills that can help families in any YARS related event or disaster, with a staff  ready to provide counseling, food, first aid, shelter and specialized services.

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Red Cross Regional CEO Mike Parks, a U. S. Coast Guard Rear Admiral (Retired) speaks with Air Force Reserve Col. Don Wren,  Commander, 910th Mission Support Group

Our next adventure was reporting to the Smoke House for a simulated smoke demonstration. This illustrated how difficult it is to see in a fire. We learned the importance of staying low to the ground and other safety tips. Outside, we “felt the heat” at the next demonstration by witnessing a propane- fueled metal training jet set ablaze as Chief Lewis outlined the challenges of fighting such a fire.

“It’s our opportunity to work with our amazing 910th Airlift Wing on an exercise where we simulate a plane has gone down,” said Karen Conklin, Lake to River Chapter executive director.

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They also demonstrated the powerful “jaws of life” and other tools used to extract victims of car accidents. The chief noted that they assist various area fire departments in the region, as was supported by the presence of Youngstown Fire Chief Barry Findley and Mayor Tito Brown.

Our last stop was at the Emergency Operations Center. This “situation room” with the latest technology helps federal, state and local responders coordinate emergency efforts and monitor events such as air shows hosted by YARS.

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It was an informative and pride-filled day that helped show the community the value of this facility as a Red Cross trusted ally.

Our thanks to Lake to River chapter board chair Deborah Grinstein for coordinating the event; 910th Airlift Wing Commander Colonel Joseph D. Janik; and Master Sgt. Bob Bartko Jr. for allowing us to observe impressive team efforts and for planning this exciting event.

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Col. Wren with Red Cross AmeriCorps workers Carrie Schultz, left, and Teresa Greenlief

Visit www.youngstown.afrc.af.mil to learn more about this Mahoning Valley gem.

To see more photos from the Feel the Heat event, click here to visit our Flickr page.

Edited by Glenda Bogar, American Red Cross volunteer

Red Cross helps prevent home fires as part of Ashland Day of Caring

By Eric Alves, Regional Communications Specialist, American Red Cross of Northeast Ohio

October 18, 2019- Support for neighbors and the community was in full swing on October 17, 2019, as part of the 25th annual Kay Conrad Ashland Day of Caring.

Organizations from all across Ashland County dedicated the day to volunteer their time to assist residents who are elderly, disabled and disadvantaged with tasks, such as light yard work, to help improve local communities.

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The American Red Cross was one of the organizations that took part in the day of caring.

Volunteers from the Lake Erie/Heartland Chapter and partners visited homes across the county to help prevent home fires and make communities safer.

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As part of the Home Fire Campaign, the Red Cross installed free smoke alarms in homes that had no or nonworking smoke alarms.

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Along with installing smoke alarms, volunteers provided residents with important fire safety tips and information on how to develop an escape plan, to ensure their family is prepared and safe in the event of a home fire.

For more information on the Home Fire Campaign in Northeast Ohio, including how to request a free smoke alarm, donate or how to become involved, visit SoundTheAlarm.org/NEO. The site also includes fire safety and prevention tips, checklists and more fire prevention and preparedness tools.

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To view more photos from the Kay Conrad Ashland Day of Caring, visit our Flickr page.

Red Cross and partners Sound the Alarm in Richmond Heights

By Eric Alves, Regional Communications Specialist, American Red Cross of Northeast Ohio

October 14, 2019- During the weekend of October 11-13, 2019, the American Red Cross of Northeast Ohio responded to 7 home fires, assisted 34 individuals, including 14 children and provided more than $7,300 in immediate financial assistance.

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The Red Cross is committed to helping to put an end to home fires in Northeast Ohio through the Home Fire Campaign.

As part of the campaign, the Red Cross holds Sound the Alarm events throughout the region to install free smoke alarms, such as the event held in Richmond Heights on October 12.

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Forty volunteers from partners Selman & Company, HOPE worldwide and the Richmond Heights CERT community response team installed 222 smoke alarms and made 83 homes safer.

“Thank you to the volunteers from Selman & Company, HOPE worldwide and the Richmond Heights CERT for helping make another Sound the Alarm installation event a success. With their assistance, we were able to ensure more homes in Northeast Ohio will be prepared in case of a home fire,” said Tim O’Toole, Red Cross regional disaster officer. “A special thank you to our partners with the Richmond Heights Fire Department, who will continue to install free smoke alarms in homes throughout their community.”

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“Saturday’s Sound the Alarm was a wonderful event. Everyone at Selman & Company who participated has said that it was the best volunteer event the company have ever done,” stated Brinton Lincoln, Greater Cleveland Chapter board member. “Thank you so very much for everyone’s efforts to make Saturday a success.”

Holly Tackett, Human Resources Generalist for Selman and Company, said, “The SelmanCo volunteer team has not stopped talking about their experience this past Saturday and they are even educating their peers and family on home safety. This was truly an impactful event that has changed lives – both the residents of the homes we installed in and SelmanCo team members.”

For more information on the Home Fire Campaign in Northeast Ohio, including how to request a free smoke alarm, donate, or help make homes safer, please click here.  Additional information regarding the national Home Fire Campaign is available here. Both sites include fire safety and prevention tips, checklists, and tools.

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To see more photos from the Richmond Heights installation event, please visit our Flickr page.

Photo credit: Cal Pusateri, American Red Cross volunteer

 

The American Red Cross Home Fire Campaign turns five

Campaign credited with saving more than 640 lives nationwide

By Tim Poe, American Red Cross volunteer

October 6, 2019- October 6th marks the fifth anniversary of the American Red Cross Home Fire Campaign, an initiative with roots in Northeast Ohio.  First launched in October 2014 as a nationwide program, the campaign coincides with the National Fire Protection Association’s Fire Prevention Week.

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When the Home Fire Campaign began five years ago, the Red Cross and its partners sought to reduce the number of home fire deaths and injuries by 25 percent over five years, through initiatives which include installing free smoke alarms and providing fire safety education.

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The results are remarkable.  Nationwide, the campaign has directly resulted in saving at least 642 lives, 14 of them here in Northeast Ohio.

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Thus far, 1,915,555 smoke alarms have been installed nationwide, making 793,343 households safer.  More than 62,600 of those alarms have been installed in Northeast Ohio, improving the safety of more than 20,000 homes in the region.  In addition, 1,470,325 children have been reached through fire safety education, more than 16,000 of them in Northeast Ohio.

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The devastation wrought by home fires is tremendous.  On average, each day in the U.S. seven people die and 36 are injured as a result of home fires.  They also account for the vast majority of more than 62,000 disasters the Red Cross responds to annually, and yearly property damage exceeds seven billion dollars.

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The Northeast Ohio Region of the Red Cross is especially proud of the Home Fire Campaign and its success, as the program grew out of an initiative that began in Cleveland.  In 1992 businessman and philanthropist Sam Miller and other civic leaders partnered with the Red Cross and Cleveland Fire Department to reduce fire fatalities.

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The resulting program lasts throughout the year.  And a nationwide initiative to install 100,000 smoke alarms during a two-week period takes place each spring. It is called Sound the Alarm. Save a Life. Volunteers and partners help the Red Cross install smoke alarms and provide fire safety education in neighborhoods deemed to be at high risk for home fires.33805117198_d0886784c4_c.jpg

For more information on the Home Fire Campaign in Northeast Ohio, including how to request a free smoke alarm, donate, or become involved, please click here.  The site also includes information about our partners.  Additional information regarding the national Home Fire Campaign is available here.  Both sites include fire safety and prevention tips, checklists, and tools.