Donating to the Red Cross: Ideas for impactful giving

#GivewithMeaning during Holiday Campaign, kicking off on Giving Tuesday

Ben Bisbee, Grants Specialist, American Red Cross of Northeast Ohio

December 2, 2019- Every donation to the American Red Cross matters. Your gift of money or blood, time or talents, allows the Red Cross to smartly convert every kind of gift given to help people in need every single day. But when it comes to the topic of donations, it’s often unknown how many fantastic ways there are to donate to the Red Cross.

So this holiday season, we thought it would be smart to showcase all the dynamic ways you can powerfully and thoughtfully donate a gift to the Red Cross beyond the classic gift of credit, cash or checks.

REGULAR or SUSTAINING AUTOMATED GIFT

Preparedness is a major focus of the Red Cross mission. If you include the Red Cross as part of your annual or often-giving intentions, you can help us better plan and be prepared. Consider setting up a regular automated gift, such as monthly, quarterly, semi or annually. Many individuals and families choose this option to increase their giving without having to give one lump sum at one time. For some, it seems easier to give, say, $250 a month rather than $3,000 all at once.

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VEHICLE DONATION

Like a scene out of a movie or auto commercial, who doesn’t love the gift of a car for the holidays? The American Red Cross Vehicle Donation Program is an easy and effective revenue donation opportunity for anyone with a car, van, truck, RV, boat, tractor, heavy equipment or jet ski in almost any condition to simply donate their item as a cash donation. We work with a vendor to provide services from the time of donation through the initial acknowledgement to you, the donor, as well as post-donation customer service support.

LEAVE A LEGACY – PLANNED GIVING

  • Your passionate display of support can continue to make a difference. You can become a member of our Legacy Society simply by including the Red Cross in your estate planning. Many choose to be in our Legacy Society just by designating the Red Cross as a beneficiary of a life or insurance policy or a portion of their estate. By doing so and working with a financial advisor, this can benefit the Red Cross and leave a lasting legacy in your name.

GIFT OF STOCK

Sometimes donors consider making a gift of cash after selling key stock. This is a wonderful way to donate. However, we sometimes encourage a directed gift of stock to the Red Cross by the financial institution instead of converting a gift into cash first. This is because with a gift of appreciated securities held long-term, both the donation you make and the deduction you get are greater if you were to sell the shares and donate the cash proceeds. Essentially, this process allows you to avoid paying capital gains tax. Since 2019 has had such a robust stock market, this may be a great option for many. But please consult with your financial advisor/accountant.

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GIFT OF MUTUAL FUND 

The gift of a mutual fund is very similar to stock (donate directly vs. selling). However, there are some limitations, especially with regard to length of holding. After consulting with a financial advisor, the Red Cross will be glad to receive such a gift.

IRA ROLL-OVER

If you’re a donor over the age of 71, you have a unique option to give a special gift. The Charitable IRA Rollover allows individuals age 70½ and older to make direct transfers of up to $100,000 per year (and up to $200,000 per year for married couples) from individual retirement accounts to the Red Cross without having to count the transfers as income for federal tax purposes.

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SPECIAL EVENTS HELP SUPPORT THE OVERALL MISSION

Like many nonprofits, the American Red Cross enjoys the excitement and interaction of community events as fundraising opportunities. In 2020, you may consider participation in one or more of our upcoming major events:

  • Acts of Courage Awards, the Red Cross of Summit, Portage and Medina Counties March 5.
  • Greater Cleveland Hero Awards Breakfast March 12.
  • BASH, Stark and Muskingum Lakes fundraising auction, May 30.
  • Acts of Courage Awards, the Red Cross Lake to River Chapter June 11.
  • Red Cross Cup golf outing September 21.

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Donating to the American Red Cross can be a rich and diverse experience depending on your opportunities and objectives. We hope these ideas will inspire you to think differently about ways you can contribute now or in the future. If you have any questions, contact Michelle Polinko, regional chief development officer, at 216-233-9645 or Michelle.Polinko@RedCross.org.

#Help1family affected by a disaster this Giving Day

March 27, 2019 – Have you ever wondered how much it costs to help a family affected by a disaster, such as a home fire? Have you wanted to provide support but figured there was nothing you could do?

Following a year of record disasters, the American Red Cross is asking everyone to #help1family today, March 27, on Red Cross Giving Day.

EVERY 8 MINUTES, DONATIONS HELP FAMILIES

207701-05-Giving-Day-2019-Social-Media-1200x1200-FB3Every eight minutes, the Red Cross helps someone affected by a disaster. Last year, Red Cross disaster workers—90 percent of whom were volunteers—helped millions of people during a second consecutive year of record wildfires, hurricanes, tragic shootings and other large crises—all while responding day and night to home fires in communities across the country.

In fact, home fires are the nation’s most frequent disaster—often, devastating homes, livelihoods and cherished possessions. Just in January and February of this year, Red Cross volunteers across the country responded to almost 11,000 home fires, assisting nearly 33,000 people affected by these fires. In Northeast Ohio, the Red Cross responds to three home fires, on average, every 24 hours.

#HELP1FAMILY ON MARCH 27

You can provide hope to people across Northeast Ohio affected by local disasters by donating on Red Cross Giving Day, a 24-hour fundraising campaign. Our goal is to help 25,000 families affected by home fires or other disasters, and we need your support. Visit redcross.org/givingday to provide urgent relief, like food, shelter and other essentials for families who need it most. You can also give by texting REDCROSS to 90999 to give $10, or by saying, “Alexa, make a donation to Red Cross Giving Day” on your Alexa-enabled device.

  • Support a family in urgent need for one day: A gift of $88.50 can provide a family of three with a day’s worth of food, including breakfast, lunch and dinner, plus blankets and other essentials in the aftermath of a disaster.
  • Supply warm meals: A donation of $60 can help provide six people with a nourishing meal that includes a main course, snacks and drinks to those impacted by disasters.
  • Deliver cozy blankets: A gift of $30 can ensure that children and families stay warm and can get a good night’s sleep with six comforting blankets.

You can also use the hashtag #help1family on your social media accounts to let others know you are supporting families in need and to encourage others to donate on Giving Day.207701-05-Giving-Day-2019-Social-Media-1200x1200-FB

The Red Cross is grateful for any generous support to help people in need on Giving Day and throughout the year. During March, we honor the volunteer heroes who fuel our lifesaving work every day—a tradition dating back more than 75 years, when President Franklin D. Roosevelt first proclaimed March as Red Cross Month to raise awareness for our humanitarian mission.

On behalf of the Red Cross of Northeast Ohio, thank you for considering a donation. Your generosity will help a family recover from one of the worst experiences of their lifetime.

March is Red Cross Month: Highlighting the impact of the Red Cross in Northeast Ohio and beyond

February 28, 2019—March is Red Cross Month, and the American Red Cross asks everyone to be a hero in their community by becoming a volunteer, learning lifesaving skills, giving blood or donating to #help1family on Red Cross Giving Day, March 27.

The need to help people is constant—and the past year of busy disaster activity was no exception. For 324 consecutive days, more than 43,000 people relied on the Red Cross for emergency shelter following events like record wildfires, hurricanes, floods and large apartment fires. From April 2018 to February 2019, more than 11,500 Red Cross volunteers left the comfort of their own homes to provide comfort, care and a safe place to sleep for tens of thousands affected by disasters.

Disatser Stats- FBDuring that period of devastating disaster, the Red Cross of Northeast Ohio had 150 disaster volunteers deployed across the country, assisting residents in need and helping spread the Red Cross story, including Doug Bardwell, who was deployed for the first time and was sent to the Camp Fire disaster in California as a public affairs volunteer.

“During Red Cross Month, we honor the volunteer heroes who help families overcome life’s emergencies every day,” said Gail McGovern, president and CEO of the American Red Cross. “These champions are our neighbors—ordinary people who make an extraordinary difference to ease the suffering of others, whether it’s saving a person’s life with CPR, donating blood for a hospital patient with life-threatening conditions, or comforting a family overwhelmed by a home fire or other crisis. We ask you to consider joining these heroes to answer the call for service in your community.”

WHAT IS RED CROSS MONTH More than 75 years ago, March was first proclaimed Red Cross Month in 1943 by President Franklin D. Roosevelt to raise awareness of the organization and its humanitarian mission. All U.S. presidents since Roosevelt have designated March as Red Cross Month to recognize how the American Red Cross helps people across the country and around the world through its workforce powered by more than 90 percent volunteers.

EVERY EIGHT MINUTES, SOMEONE NEEDS HELP The Red Cross responds to more than 62,000 disasters a year, most of which are home fires. In January alone, Red Cross volunteers helped about 24,000 people affected by more than 5,700 home fires across every state.

Disasters can cause other critical needs too. This winter, thousands of blood donations have gone uncollected due to snow storms and extreme cold—underscoring the constant need for eligible individuals to donate blood.

‘VOLUNTEERING WILL CHANGE YOUR LIFE’ Joe Apicelli is among the nearly 372,000 individuals who volunteer with the American Red Cross. Following a massive hurricane more than a decade ago, he was inspired to respond with his local chapter upon seeing heartbreaking images of the storm’s aftermath. Ever since, Apicelli has helped people affected by disasters, including last year’s record wildfires in California and Hurricanes Florence and Michael.207701-05-Giving-Day-2019-Social-Media-1200x1200-FB2

“Volunteering will change your life. It will give you an opportunity to work with people from all over the country and change up your lifestyle,” Apicelli said. “If you want to reach out and help others, volunteer and see the difference it can make in your life. I am honored every time I get to work with my fellow Red Crossers. These are people who have given up their vacation and free time to help others.”

HOW YOU CAN #HELP1FAMILY Learn more about how you can help in your area by contacting your local Red Cross chapter or visiting redcross.org/neo:

  • Become a volunteer: Help families affected by disasters and install lifesaving smoke alarms to keep neighbors safe from home fires. In some areas, you can also provide emergency assistance for military members and veterans, or help reconnect families separated by international conflict.
  • Give blood: Make an appointment to donate lifesaving blood or platelets.
  • Learn lifesaving skills: Register for a class to learn first aid, CPR and other skills.
  • Make a financial donation: On March 27—American Red Cross Giving Day—donate at redcross.org/givingdayuniting with thousands of people like you to help families during the first devastating hours of a disaster. Your gift can provide hope and urgent relief like food, shelter and other essentials for families who need it most.

Below is a video explaining the Red Cross’ history and how your support this March impacts your local community here in Northeast Ohio.

 

Thanksgiving weekend disasters in Northeast Ohio highlight importance of Giving Tuesday

‘Give Something That Means Something’ to bring comfort and hope to people in need

In a year when disasters upended the lives of thousands of people, the American Red Cross is asking everyone to Give Something that Means Something for families in need through its 2018 Holiday Giving Campaign.

183401-22-Holiday-Campaign-2018_Spanish-Social-Graphics_Give-Comfort_1200x1200_English_REVThe need is constant—and this year was no different. Over the Thanksgiving holiday weekend in Northeast Ohio, the Red Cross assisted 72 adults and children, who were affected by 14 separate incidents. The Red Cross also gave $14,000 in immediate financial assistance. Home fires—the nation’s most frequent disaster—account for the vast majority of our responses.

“Every day, home fires and other everyday crises turn people’s lives upside down,” said Mike Parks, Chief Executive Officer, Northeast Ohio. “The Red Cross responds to three home fires every 24 hours on average in Northeast Ohio. Families are counting on your support to remember them during this special time of year. On Giving Tuesday, please consider making a financial donation or a blood donation, or volunteering your time.”

GIVING TUESDAY Beginning on Giving Tuesday—November 27—please #GiveWithMeaning at redcross.org/gift to support people in need with a symbolic gift, which you can make in honor of the special people in your life:

  • Help disaster victims. Your gift of $250 can deliver hot meals for 25 people who 183401-18-Holiday-Campaign-2018_Social-Media-Plan_Twitter-Post-Graphic-1_FINALneed nourishment after a disaster. A donation of $100 can provide a family of two with a full day’s worth of emergency shelter with meals, snacks, blankets, a cot and hygiene supplies. Help provide warmth with a gift of $50, which can provide blankets for 10 people.
  • Help our veterans. A donation of $125 can help veterans transition back to civilian life by connecting them and their families to critical services such as food, housing, counseling and rehabilitation.
  • Help internationally. Your gift of $100 can help provide lifesaving vaccinations for 100 children who face an increased risk of measles and rubella around the world.

In addition, you can also:

  • Give the gift of life. Visit redcrossblood.org to make an appointment to donate blood or platelets.
  • Volunteer to help others. To learn more about becoming a Red Cross volunteer, visit redcross.org.

GIVING HOPE EVERY DAY Every 8 minutes, someone affected by disaster is helped by donations to the Red Cross. The generosity of Red Cross donors helps provide people with necessities like shelter, food, relief supplies, emotional support, recovery planning and other assistance.

 

 

Giving Day Gives You a Chance to #help1family

Donate Now Through Giving Day, March 28, 2018

By Patrick Kunklier, Communications Volunteer and Board Member

Once a year, Giving Day brings American Red Cross supporters together to help families who have been impacted by a home fire or other disaster, such as floods, hurricanes and tornadoes. Together, we provide urgently needed Red Cross services to help families get back on their feet.

Your Giving Day gift can provide hope and critical relief, like food, supplies, shelter and other essentials to people who need it most.

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Disaster Program Manager Jeremy Bayer offers Mickey Mouse toys to children, following a fire in their home in Cleveland.

“The Red Cross 2018 Giving Day goal is to help 25,000 families. Your support provides families with food, blankets, and other essentials,” said Mike Parks, CEO of the Northeast Ohio Region.  “And you don’t have to wait until March 28 to be part of Giving Day. Whether you donate $10 or $500 or more, the tax-deductible gift you make today will count toward the Red Cross Giving Day goal.”

Parks added, “Please also encourage your family and friends to give a gift to help the families who urgently need Red Cross assistance after a home fire or other disaster.”

Click here to donate. Donations made via this link for Red Cross Giving Day will be used for Red Cross Disaster Relief, which supports victims of big and small disasters. Check out this video to see exactly how donations to disaster relief are used.

And use #help1family on your social media accounts to let others know you’re supporting Giving Day.

If you have any questions, please contact Red Cross Donor Services at 1-800-RED-CROSS or submit your request via the financial donation inquiry form so that your inquiry is promptly addressed.

On behalf of the families you will help, thank you for your generosity.